Welcome!
Our young family business introduces itself: Find out everything about the founders, the team and our boep #lovebrand here. We're glad you're here!
As Dr. When Michaela Hagemann became a mother, she was looking for suitable care products for her newborn daughter. The ingredients should be naturally nourishing and the products should be free of synthetic fragrances, mineral oils or parabens. Only natural cosmetics seemed to really implement this consistently - but why did they often have to smell so much like herbal tea?
In short, the young doctor decided to develop her own care range with the help of her brother Tilman and a smaller, renowned natural cosmetics manufacturer from the Allgäu region - this is how the baby oil project , or boep for short, was born.
The doctor carefully selected ingredients that she knew were suitable for sensitive baby skin. The project took off: mother friends helped her choose the subtle scent, beautiful gift sets with high-quality organic textiles were created and sustainable packaging was selected. Independent dermatologists confirmed the skin compatibility of the newly developed products as “very good”. When designing the logo and the website, the baby oil project finally became “ das boep ”.
Like Michaela's daughter, boep has grown from its infancy and is now based in Mainz with motivated employees. Our product range now includes products for the whole family: mineral sun creams, solid products, maternity care, kids hair care and a medical skin care range for very sensitive skin.
Our team
Michaela
Founder, CEO & Doctor
Mom of three daughters
Product development
Tilman
Founder & CEO
Dad of two daughters
Finance
Charlotte
midwife
Community Manager
Content creation
Leonie
Influencers & Press
Mom of one daughter
Collaborations, press
Melina
marketing
Newsletter
Performance, Amazon
Lina Maria
Graphic designer & educator
Mom of two daughters
Content creation
Catherine
marketing & Distribution
Mom of two boys
B2B, trade fairs
Anna
Shop management
Mom of two
IT, Operations
Ann Katrin
Social media
Performance marketing
Instagram, ads
Leoni
Performance marketing
magazine
Newsletters, blogs, ads
Jessica
Influencer marketing
Mom of one daughter
Affiliates, collaborations
Jennifer
online marketing
Meike
Packing room & logistics
Mom of two
Orders
Svea
Packing room & logistics
Mom of two
currently on parental leave
Theresa
Packing room & office management
Orders
Julie
Working student
Packing room
Maya
Working student
Packing room
Hannah
Working student
Social media
Little boep time travel
Accompany us through our company history!
founding
Michaela and Tilman founded das boep GmbH, based in Munich. Move into a small office in Maxvorstadt.
First online shop
On December 1st, 2015, the self-built Shopify online shop goes live with 5 baby products, 5 sample sizes and some gift sets.
Start in Germany
In September 2017 you suddenly found 4 boep products in the baby shelf at dm Germany. A huge reason for us to celebrate!
Move to Mainz
With the birth of her second daughter, Michaela moves to Mainz and the boep moves with her. New premises were found quickly and the team now works remotely from Mainz, Düsseldorf and Munich.
NEW: sunscreen
The newly launched mineral sunscreen ensures a rush of orders for months. So we pack orders as much as we can and everyone helps!
Home office for everyone
The global pandemic is forcing us to work from home for months. Never mind, we also have a lot of fun in our meetings remotely! We are launching products for adults and our shampoo bar .
Back in the office
After turbulent months, we are happy that we can meet again and take the opportunity for a nice team photo! We are constantly expanding our product range.
Moving to our headquarters
In Barbarossaring 27 we finally find enough space for our growing logistics. The kids series is launched, the first calendar for pregnant women comes onto the market - and we throw a proper housewarming party!
NEW: med series
Together with Anni from Annis Bunte Welt, we are launching our medical skin care for extra sensitive skin and are delighted that it has been so well received!
Team Offsite
Zum ersten Mal fährt das gesamte Team ins Allgäu, besucht unsere Produktionsstätte und überlegt sich tolle Neuprodukte für das kommende Jahr. Mit Yoga, Kräuterwanderung und leckerem Essen sind die Tage perfekt 🥰
rebranding
New design with and by Mainz designer Mathilda Mutant
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- 2023
- 2024
- 2025
If you prefer watching videos:
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