We're staying natural, of course, but in 2025 things will be more colorful and exciting than ever before.
After 10 years on the market, time for something new
rebranding
We have refreshed our design a bit. The lovely Martina from the design studio Mathilda Mutant® supported us with this redbranding.
quality check
We took another close look at each product and improved some recipes. In addition to new recipes and new packaging, we continued to work on some great, completely new products.
So you can not only look forward to new product designs, but also to completely new great products!
This is how you can see which products have been given a freshen up/fine-tuning .
(Example image)
Small team, big change
What does that mean for us as a small family business?
In short: A lot of work! 😅
For us, a rebranding means much more than just a new design and revised recipes. Behind it lies a multitude of changes: From new packaging for shipping and new gift sets to various photo shoots and revised flyers and brochures, so that everything offline also matches the new design. Of course, our new look will also be introduced online on the website, in the newsletter, and on social media.
In short: Every detail will be gradually adjusted this year to ensure that our new brand identity is truly perfect. But all this effort should be worth it – because our goal is to bring you, our customers, along and to excite you with the new look as much as we are!
This is how our packaging design has changed
old design
new design
Our Kids Series is the first series with the new design. The others will follow later this year – stay tuned! 🚀
OUR SUPPORT
Product design by Mathilda Mutant
For our new design, we enlisted the help of a special talent from Mainz: the Design Studio Mathilda Mutant®.
Mathilda Mutant stands for creative, modern design and brings 12 years of experience in corporate design, branding, conception, and editorial design. The founder, who "stumbled into self-employment after university," is now known for projects such as Jokolade, Dreifreundeweine, Manti Manti, and other well-known brands.
What Mathilda Mutant loves about her work? The opportunity to accompany projects from start to finish, build trust, and translate individual stories into designs. She draws inspiration from traveling, intensive research, and consciously engaging with her projects – just as was the case with our rebranding. From the initial idea to the final design process, the collaboration was characterized by creativity, exchange, and passion. By the way, the first drafts immediately thrilled our team. Together, the design was optimized until our new look was finally perfect.
Our values remain, our look evolves
What remains?
Everything you love about us: our carefully developed recipes, our commitment to quality, and our roots as a family business.
What's new?
Our look is getting a complete makeover: it's loud, colorful, and exciting. With our new design from the design studio Mathilda Mutant®, we're bringing more lightness and color to your skincare routine, without forgetting our values.
Aside from the major rebranding of our product designs, we've taken a close look at each product and are gradually giving some packaging and recipes a small upgrade – get ready for a surprise!
And, of course, we are constantly expanding our product range, taking your wishes and needs into account.
Look forward to new favorite products – throughout 2025, you can expect exciting new releases and popular products in a new design! 🥰
We are incredibly proud to implement our rebranding with Mathilda Mutant – a design that perfectly reflects what makes boep so special: natural, high-quality care with great attention to detail 🥰
Discover our Kids series
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