Welcome!

Our young family business introduces itself: Find out everything about the founders, the team and our boep #lovebrand here. We're glad you're here!

Dr. med. Michaela Hagemann Gründeirn und Ärztin von das boep

As Dr. When Michaela Hagemann became a mother, she was looking for suitable care products for her newborn daughter. The ingredients should be naturally nourishing and the products should be free of synthetic fragrances, mineral oils or parabens. Only natural cosmetics seemed to really implement this consistently - but why did they often have to smell so much like herbal tea?

In short, the young doctor decided to develop her own care range with the help of her brother Tilman and a smaller, renowned natural cosmetics manufacturer from the Allgäu region - this is how the baby oil project , or boep for short, was born.

family business

Founded in 2015 by siblings Michaela and Tilman

Expert team

consisting of a doctor, midwife, educator and many young parents

Flexible working

Better compatibility of care and employment

Focus on sustainability

Vegan natural cosmetics - made in Allgäu, Germany

das boep zertifizierte Naturkosmetik für Babys und die ganze Familie auch bei Neurodermitis und sehr empfindlicher Haut

The doctor carefully selected ingredients that she knew were suitable for sensitive baby skin. The project took off: mother friends helped her choose the subtle scent, beautiful gift sets with high-quality organic textiles were created and sustainable packaging was selected. Independent dermatologists confirmed the skin compatibility of the newly developed products as “very good”. When designing the logo and the website, the baby oil project finally became “ das boep ”.

das boep Team betreibt einen Online Shop für vegane Naturkosmetik für Babys, Schwangere und zur Pflege bei Neurodermitis.

Like Michaela's daughter, boep has grown from its infancy and is now based in Mainz with motivated employees. Our product range now includes products for the whole family: mineral sun creams, solid products, maternity care, kids hair care and a medical skin care range for very sensitive skin.

Unser Team

Michaela

Gründerin, CEO & Ärztin
Mama von drei Töchtern

Tilman

Gründer & CEO
Papa von zwei Töchtern

Charlotte

Hebamme
Community Managerin

Leonie

Brand Kooperationen
Mama von zwei Töchtern

Alina

Projektmanagement

Melina

Website & Influencer Marketing

Katharina

Marketing & Vertrieb
Mama von zwei Jungen

Anna

IT & Operations
Mama von Dreien

Ann-Katrin

Creative Director &
Social Media Manager

Dorothea

Online Marketing & Grafikdesign

Jennifer

Performance Marketing &
Influencer Marketing

Leoni

Newsletter Marketing & SEO
Mama von einer Tochter

Jessika

Influencer Marketing
Mama von Töchtern

Meike

Packraum & Logistik
Mama von Zweien

Bente

Packraum & Logistik
Mama von Zweien

Selma

Logistik & Kunden Support
Mama von einem Sohn

Svea

Logistik & Kunden Support
Mama von Zweien

Julia

Packraum & Logistik
Mama von Dreien

Maya

Duale Studentin
Influencer Marketing & Newsletter

Catarina

Werkstudentin
Social Media

Little boep time travel

Accompany us through our company history!

Gründung das boep GmbH in München
founding

Michaela and Tilman founded das boep GmbH, based in Munich. Move into a small office in Maxvorstadt.

Naturkosmetik boep Produkte mit altem Logo
First online shop

On December 1st, 2015, the self-built Shopify online shop goes live with 5 baby products, 5 sample sizes and some gift sets.

Naturkosmetik Unternehmen das boep feiert Start bei dm Deutschland
Start in Germany

In September 2017 you suddenly found 4 boep products in the baby shelf at dm Germany. A huge reason for us to celebrate!

Michaela Hagemann nach dem Umzug von das boep nach Mainz
Move to Mainz

With the birth of her second daughter, Michaela moves to Mainz and the boep moves with her. New premises were found quickly and the team now works remotely from Mainz, Düsseldorf and Munich.

Foto aus dem Packraum bei Naturkosmetik Unternehmen das boep
NEW: sunscreen

The newly launched mineral sunscreen ensures a rush of orders for months. So we pack orders as much as we can and everyone helps!

Bild vom Homeoffice von das boep
Home office for everyone

The global pandemic is forcing us to work from home for months. Never mind, we also have a lot of fun in our meetings remotely! We are launching products for adults and our shampoo bar .

Teamfoto von Naturkosmetik Unternehmen das boep
Back in the office

After turbulent months, we are happy that we can meet again and take the opportunity for a nice team photo! We are constantly expanding our product range.

Teamfoto von Naturkosmetik Unternehmen das boep nach Umzug ins neue Mainzer Büro
Moving to our headquarters

In Barbarossaring 27 we finally find enough space for our growing logistics. The kids series is launched, the first calendar for pregnant women comes onto the market - and we throw a proper housewarming party!

Foto von boep-Gründerin Michaela und Anni von Annisbuntewelt
NEW: med series

Together with Anni from Annis Bunte Welt, we are launching our medical skin care for extra sensitive skin and are delighted that it has been so well received!

Das Team von das boep im Allgäu, wo die zertifizierte Naturkosmetik produziert wird.
Team Offsite

Zum ersten Mal fährt das gesamte Team ins Allgäu, besucht unsere Produktionsstätte und überlegt sich tolle Neuprodukte für das kommende Jahr. Mit Yoga, Kräuterwanderung und leckerem Essen sind die Tage perfekt 🥰

Die Kids Serie von das boep im neuen Design von Mathilda Mutant
rebranding

New design with and by Mainz designer Mathilda Mutant

  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024
  • 2025

JOIN OUR BOEP CLUB

10€ für Deine Freund:innen und 1.000 Wohlfühlpunkte für Dich!

Als boep Club Mitglied sammelst Du mit jeder Bestellung Wohlfühlpunkte und kannst diese gegen Belohnungen, Rabatte und Gratis-Produkte einlösen.
Empfiehl den boep Club weiter und werdet beide direkt belohnt!

MEHR ERFAHREN