Welcome!
Our young family business introduces itself: Find out everything about the founders, the team and our boep #lovebrand here. We're glad you're here!
As Dr. When Michaela Hagemann became a mother, she was looking for suitable care products for her newborn daughter. The ingredients should be naturally nourishing and the products should be free of synthetic fragrances, mineral oils or parabens. Only natural cosmetics seemed to really implement this consistently - but why did they often have to smell so much like herbal tea?
In short, the young doctor decided to develop her own care range with the help of her brother Tilman and a smaller, renowned natural cosmetics manufacturer from the Allgäu region - this is how the baby oil project , or boep for short, was born.
The doctor carefully selected ingredients that she knew were suitable for sensitive baby skin. The project gained momentum: befriended mothers helped her choose the subtle scent, beautiful gift sets with high-quality organic textiles were created, and sustainable packaging was selected. Independent dermatologists confirmed the skin compatibility of the newly developed products as "very good". The design of the logo and the website ultimately transformed the baby oil project into "das boep".
Like Michaela's daughter, boep has grown from its infancy and is now based in Mainz with motivated employees. Our product range now includes products for the whole family: mineral sun creams, solid products, maternity care, kids hair care and a medical skin care range for very sensitive skin.
Our team
Michaela
Founder, CEO & Doctor
Mother of three daughters
Tilman
Founder & CEO
Father of two daughters
Charlotte
Midwife
Community Manager
Leonie
Brand Cooperations
Mom of two daughters
Alina
Project Management
Melina
Website & Influencer Marketing
Catherine
Marketing & Sales
Mom of two boys
Anna
IT & Operations
Mother of three
Dorothea
Website & Newsletter Marketing
Sophie
Social Media Marketing and Graphic Design
Leoni
Newsletter Marketing & SEO
Mother of one daughter
Jessica
Influencer Marketing
Mother of Daughters
Meike
Packing & Logistics
Mother of Two
Bente
Packing Room & Logistics
Mother of Two
Selma
Logistics & Customer Support
Mom of one son
Svea
Logistics & Customer Support
Mom of two
Dorothea
Logistics & Customer Support
Mom of Two
Julie
Packing Room & Logistics
Mom of Three
Catherine
Working Student
Social Media
Antonia
Working Student
Performance Marketing
Little boep time travel
Accompany us through our company history!
2015 | Founded
Michaela and Tilman founded das boep GmbH, based in Munich. Move into a small office in Maxvorstadt.
2016 | First online shop
On December 1st, 2015, the self-built Shopify online shop goes live with 5 baby products, 5 sample sizes and some gift sets.
2017 | dm Germany launch
In September 2017 you suddenly found 4 boep products in the baby shelf at dm Germany. A huge reason for us to celebrate!
2018 | Relocation to Mainz
With the birth of her second daughter, Michaela moves to Mainz and the boep moves with her. New premises were found quickly and the team now works remotely from Mainz, Düsseldorf and Munich.
2019 | NEW: Sunscreen
The newly launched mineral sunscreen ensures a rush of orders for months. So we pack orders as much as we can and everyone helps!
2020 | Home Office for All
The global pandemic is forcing us to work from home for months. Never mind, we also have a lot of fun in our meetings remotely! We are launching products for adults and our shampoo bar .
2021 | Back in the office
After turbulent months, we are happy that we can meet again and take the opportunity for a nice team photo! We are constantly expanding our product range.
2022 | Relocation to our Headquarters
In Barbarossaring 27 we finally find enough space for our growing logistics. The kids series is launched, the first calendar for pregnant women comes onto the market - and we throw a proper housewarming party!
2023 | NEW: med series
Together with Anni from Annis Bunte Welt, we are launching our medical skin care for extra sensitive skin and are delighted that it has been so well received!
2024 | Team Offsite
For the first time, the entire team is traveling to the Allgäu, visiting our production site, and thinking up great new products for the coming year. With yoga, a herb hike, and delicious food, the days are perfect 🥰
2025 | Rebranding
Together with the Mainz design studio Mathilda Mutant, we are implementing a rebrand and upgrading our product design. It's going to be colorful, vibrant, and exciting! 🌈
JOIN OUR BOEP CLUB
€10 for your friends and 1,000 feel-good points for you!
As a boep Club member, you collect feel-good points with every order and can redeem them for rewards, discounts, and free products.
Refer the boep Club to others and both of you will be rewarded immediately!
