Privacy Policy

It is important to us to protect your data, which may be recorded when you visit You can visit our site at any time without providing any personal information.

Your personal data will only be collected and, if necessary, stored, and only to answer your inquiry and/or process your order, if you voluntarily, e.g. B. via the contact form, contact us or register for our newsletter.

The legal provisions for the protection of your data can be found in the GDPR, which came into force on May 25, 2018, in the Federal Data Protection Act and in the Telemedia Act.

Responsible body within the meaning of the data protection regulations is das boep GmbH, Barbarossaring 27, 55118 Mainz, represented by the managing directors Dr. Michaela Hagemann and Tilman Kreuder.

Below you will find information about what data we collect during your visit to our site and how it is used. If you have any questions, please do not hesitate to contact us at .

1. Server Data Collection

When you visit our site, various server statistics are automatically saved, which your browser transmits to the server. These are:

  • Host name of the accessing computer (IP address, is stored anonymously during a visit, not anonymously when placing an order for purposes of proof and to prevent misuse)
  • date of visit
  • Date of last login
  • visited URLs
  • browsers

With the exception of the IP address in the case of an order, this data cannot be assigned to specific persons for us. This data is not merged with other data sources.



The Internet pages use so-called cookies in several places. They serve to make our offer more user-friendly, effective and secure. A cookie is a piece of data generated by your web server, which is sent to the web browser you are using and stored in a cookie file on the local computer. Cookies do not damage your computer and do not contain viruses. The cookies we use are so-called “session cookies”. They are automatically deleted after your visit and a maximum retention time of 30 days. You can exclude the acceptance of cookies in your web browser. However, this can possibly lead to impairments in functionality. You can manage your personal cookie settings for here .


Google Analytics
If you have given your consent, Google Analytics 4, a web analysis service provided by Google LLC, is used on this website. The responsible body for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

scope of processing
Google Analytics uses cookies, which enable an analysis of the use of our websites by you. The information collected by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there.

We use the User ID function. User ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions) and analyze user behavior across devices.

With Google Analytics 4, the anonymization of IP addresses is activated by default. Due to IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
During your visit to the website, your user behavior is recorded in the form of "events". Events can be:

  • pageviews
  • Visiting the website for the first time
  • Start of session
  • Your "click path", interaction with the website
  • Scrolls (whenever a user scrolls to the bottom of the page (90%))
  • Clicks on external links
  • internal searches
  • Interacting with Videos
  • file downloads
  • ads seen/clicked on
  • language setting

In addition, the following is recorded:

  • Your approximate location (region)
  • Your IP address (in abbreviated form)
  • technical information about your browser and the end devices you use (e.g. language setting, screen resolution)
  • your internet provider
  • the referrer URL (from which website/which advertising medium you came to this website)

purposes of processing
On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics are used to analyze the performance of our website.

Recipients of the data are/can be

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor according to Art. 28 GDPR)
  • Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA

It cannot be ruled out that US authorities will access the data stored by Google.

third country transfer
If data is processed outside the EU/EEA and there is no data protection level that corresponds to the European standard, we have to establish an appropriate level of data protection with the service provider EU standard contractual clauses closed. Google Ireland's parent company, Google LLC, is based in California, USA. A transfer of data to the USA and access by US authorities to the data stored by Google cannot be ruled out. From a data protection point of view, the USA is currently considered a third country. You do not have the same rights there as within the EU/EEA. You may not be entitled to any legal remedies against access by authorities.

storage duration
The data sent by us and linked to cookies are automatically deleted after 2. Data that has reached the end of its retention period is automatically deleted once a month.

legal basis
The legal basis for this data processing is your consent in accordance with Art.6 Para.1 S.1 lit.a GDPR.

You can revoke your consent at any time with effect for the future by going to the cookie settings and changing your selection there. The lawfulness of the processing carried out on the basis of the consent until the revocation remains unaffected.

You can also prevent the storage of cookies from the outset by setting your browser software accordingly. However, if you configure your browser so that all cookies are rejected, functionalities on this and other websites may be restricted. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google

a. Do not give your consent to the setting of the cookie or
b. the browser add-on to deactivate Google Analytics HERE download and install.

For more information on the terms of use of Google Analytics and data protection at Google, see and under .

By using our website, you expressly declare that you have read and understood the data protection notices of Google Analytics and that you are aware of the possible data protection risks of using this web analysis service for you.


We use the tracking technology of Linkster GmbH, Colonnaden 5, 20354 Hamburg on this site to measure and visualize insights into partnerships and advertising channels. This is a function for measuring the efficiency of the corresponding advertising measures. Furthermore, the information enables us to allocate advertising successes for billing with corresponding advertising partners. If you click on an advertising integration, cookies will be set in your browser, which will be read in the event of a transaction. At each touch point, your browser sends an HTTP request to the Linkster server, which is used to transmit certain information. This information includes the URL of the website on which the advertising material is placed (referrer URL), the browser identifier (user agent) of your end device (including information about the device type and the operating system), the IP address of the end device (this IP address is anonymized and hashed by us before it is saved), HTTP header (data packet automatically transmitted by your browser with various technical information), the time of the request and, if previously saved on the end device, the cookie with its Contents.

A cookie is a small data package that is exchanged between your browser and the server. The information relevant to the web application can be stored and transmitted in this data package, eg the contents of a virtual shopping cart.

The tracking technology stores cookies on your end device to document actions. A 24-digit, anonymous ID is stored in the cookie. Linked to this ID, the data is encrypted in our database on the server.

This contains information about the last touch points (ie when a specific advertising medium was displayed or clicked on by a terminal device). If necessary, the saved touch points can be combined to form a sequence chain (user journey).

In the case of an action request, the order number and the shopping cart value of your order are usually also transmitted and stored by us. In addition, the following values ​​can be transmitted and stored: your customer number, new customer characteristics, your age and gender as well as the information you provided in a customer survey.

The cookies stored by Linkster GmbH are deleted after 30 days at the latest . The information transmitted to us and the cookies are used exclusively for the purpose of correctly allocating the success of an advertising medium and the corresponding billing and is justified by our legitimate interests in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR.

If you do not want cookies to be stored in your browser, you can do this by making the appropriate browser settings. You can deactivate the storage of cookies in your browser under Extras/Internet options, restrict it to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you will have to reckon with a limited presentation of the online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored therein will be removed from your end device.

The collection and processing of tracking data can also be deactivated by clicking on this tracking opt-out link:

Viewing your data:

You can see which cookies are used by our tracking technology in the following overview:

TRS: Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records containing the touchpoint data.

TRSCJ: fallback cookie with the rudimentary touchpoint data for tracking partnerships. This cookie contains encrypted all touchpoint data on the client browser.

trs_db_optout: When you click on the tracking opt-out link, a special cookie is written, which deactivates the tracking in the current web browser of the end device. However, tracking will be reactivated as soon as you delete the tracking opt-out cookie.

3. Registration Feature

If you create a customer account on our website, we collect the password you created. Furthermore, we collect certain personal data as mandatory information. We need this in order to be able to process your respective purchases. The mandatory information is your name, your e-mail address and, as part of the ordering process, the address data that you can optionally save for further orders. We also ask you to confirm before completing each order that you are of legal age, have read the current terms and conditions and data protection notices and have been informed about the newsletter and your right to unsubscribe. You provide further information voluntarily and failure to provide it has no effect whatsoever. The data is stored by us permanently. You have the right to information and the right to object to your data stored by us at any time (see also Section 6).

We use the provider Shopify to create and manage your customer account.

Data protection at Shopify Inc.: The data that is collected via our web shop, the provider shopify, is collected by Shopify International Ltd. based in Ireland. As part of the processing, this data can also be transferred to other countries, including Canada and the USA. According to the current case law of the ECJ of July 16, 2020, this data transfer does not generally comply with European data protection requirements. We therefore advise you to find out about the data protection explanations of the provider Shopify here.

By using our website, you expressly declare that you have read and understood Shopify's data protection information and the additional information on DSGVO and data processing and that you are aware of the data protection risk of using this web shop.

4. Communication

In accordance with our terms and conditions , we offer the sending of a newsletter or the sending of information via WhatsApp as communication channels. We also use a product guide to make your selection easier.

We use the Klaviyo system to send the newsletter, for which you can register with "double opt-in". If you would like the newsletter to be sent, we will enter your first name, last name and email address in this system . If you object to receiving the newsletter, the data mentioned will be irretrievably deleted from this system. Other data that you have made available to our company are not affected.

The product guide is a search mask on our website with tickable fields, at the end of which you can register for the newsletter.

When communicating with WhatsApp, we use the WhatsApp instant messaging service with end-to-end encryption. This prevents WhatsApp or other third parties from accessing this data. However, we would like to point out that WhatsApp has access to meta data that may arise during the communication process. By using this service, you expressly declare that you have read and understood WhatsApp's privacy policy and that you are aware of the data protection risk of using this service. You can object to the use of WhatsApp at any time by sending us a message .

5. Use and Disclosure of Personal Information

If you have made personal data available to us, we use this to answer your inquiries, to process contracts concluded with you and for technical administration. Your personal data will only be passed on to third parties or otherwise transmitted if this is necessary for the purpose of contract processing (e.g. transport companies), for billing purposes (e.g. banks and payment service providers) or if you have given your prior consent. You have the right to revoke your consent at any time with effect for the future (see also Section 6).

As part of a contact request, we collect and store the name and e-mail address, and optionally the telephone number, for the purpose of answering your request. For deletion and information, see section 6 below.

If you send us greetings, comments and photos via Instagram or Facebook and we agree to a link, your greetings, comments or photos will be visible on our homepage via the link and will not be saved separately by us.

6. Newsletters

With our newsletter we inform you regularly about current trends, new product developments and current discount campaigns. If you would like to receive the offered newsletter, we need a valid email address from you in addition to ticking the appropriate option in the ordering process or in our newsletter form. We will then send you a confirmation email with which you can verify your email address and your wish to receive the newsletter. We save the IP address to verify your registration, both when you register and when you activate the confirmation link. In addition, we save the date and time of registration, the specified e-mail address and the date and time of activation of the link in the confirmation e-mail as legally secure proof of your registration.

You can unsubscribe from the newsletter at any time by clicking on a link at the end of each newsletter without incurring any costs other than the transmission costs according to the basic tariffs. You can also send an e-mail to with a corresponding request to be removed from the mailing list. As part of the GDPR applicable from May 25th, 2018, we would also like to point out that you can unsubscribe from the newsletter.

You can also unsubscribe from the newsletter in the log-in area.

7. Communication via email

You have the option of sending an electronic message to . These messages are stored in the email system using a folder structure. 12 months are stored in the system as a deletion period for emails. Exceptions to this are permitted according to the principles of Section 7 Clause 3.

8. Right to information and right to object

You have the right to free information about the personal data we have stored about you at any time. Insofar as we are not legally obliged to store it, you can also request the deletion of this data. The stored personal data will be deleted if you revoke your consent to their storage and if knowledge of them is no longer required to fulfill the purpose for which they were stored, e.g. after a final answer to an inquiry, or if their storage is inadmissible for other legal reasons . The deletion is replaced by a blocking according to the legal requirements, e.g. if the deletion is not permitted due to legal or contractual storage obligations. If you have any questions about the collection, processing and use of your personal information or if you require information, blocking, deletion or correction of your data, please contact us at or Tilman Kreuder, Managing Director of boep GmbH, Barbarossaring 27, 55118 Mainz .

We would like to point out that with this data protection notice we have informed you about the use of Google Analytics and Shopify systems, which do not comply with European data protection requirements. By using our website or our shop, you declare that you have read and understood all data protection notices. You use these systems at your own risk. Please contact us by phone at the number below if you are purchasing our products and do not wish to be registered in these systems.

You also have the right to contact the responsible supervisory authority. Please address your query or complaint to the State Commissioner for Data Protection and Freedom of Information in Rhineland-Palatinate, Hintere Bleiche 34, 55116 Mainz, in person, in writing, by telephone or at

9. Miscellaneous

We store your personal data in compliance with the applicable legal standards, sparingly and by using all technical and organizational possibilities in such a way that they are not accessible to third parties. When communicating by e-mail, we cannot guarantee complete data security, so we recommend that you send confidential information by post.

das boep GmbH
Barbarossa ring 27
55118 Mainz

Tel: (+49) 06131 3079173
(Mon-Fri: 9 a.m. - 4 p.m.)